To promote its cars, the auto manufacturer optimised its marketing campaign for mobile, piquing interest and winning an impressive number of test drive signups.
The Indian automaker did a pre-launch Buzz for its new car on Truecaller. This not only drove digital leads in a cost-effective way but also did impressive things for brand awareness and favourability.
The Expense Management App, Walnut ran a 2 day ad campaign on Truecaller targeting customers effectively during Demonitisation, achieving 100 Mn Impressions & 55,000+ app Installs in just 2 days.
The Indian fashion ecommerce company, Jabong used Truecaller to connect with affluent smartphone users during sales period, clocking a whooping 133 Mn Impressions in 1 day.
The Iconic jewellery brand used Truecaller to shift its brand positioning to digital mobile platform, in order to reach out to people in a first of its kind ad campaign. Kalyan Jewellers wished their customers Akshaya Tritiya in the most innovative way, giving the brand a big boost in awareness.
The smartphone company used Truecaller to effectively exhibit the key features of its newly launched Vivo V5s smartphone, achieving massive 130+ Mn Impressions at 0.22% CTR. The Campaign was scheduled during the Final Match of Indian Premier League between Mumbai Indians & Rising Pune Supergiant, where Vivo was the title sponsor.