Truecaller Audiences Terms of Service

Truecaller Audiences enables you to create a target audience by using your own data, such as phone numbers or email addresses. To protect your data when using Truecaller Audiences, all your data is first hashed locally on your system prior to being uploaded and sent to Truecaller to be used to create your target audience (“Hashed Data”). Without limiting any agreement between you and Truecaller, by clicking “I agree” and passing to Truecaller the Hashed Data, you agree to the following:

You represent and warrant that any processing by, or on behalf of, you shall be in compliance with all applicable laws, regulations and industry guidelines and that you (or your data provider) have provided the appropriate notices to, and secured any necessary consents from, any data subjects whose data will be used to generate the Hashed Data. If the data is not collected directly by you from the data subject you confirm, without limiting anything in these terms of service, that you have all necessary rights and permissions to use the data. If a Truecaller identifier is being used to create the target audience you shall then ensure that you have obtained such identifier directly from the data subject and in compliance with these terms of service.

By uploading the Hashed Data you confirm that it does not include, or relate to, data about any data subject who has exercised an option to opt out of having that data used by you, or on your behalf, for targeted advertising. You agree to remove any data relating to a data subject from a target audience if the data subject exercises its right to opt-out after you have used data relating to that data subject to create a target audience.

The Hashed Data you provide to us will only be used for the purpose of matching the relevant data to create the target audience. The Hashed Data will be deleted from the Truecaller systems promptly after the match process is complete and will never be shared with third parties or other advertisers. Truecaller will maintain the confidentiality and security of the Hashed Data and the collection of Truecaller user IDs that comprise your target audience, including by implementing physical, electronic, and procedural safeguards in order to protect the security and integrity of the data, as well as from the accidental or unauthorized access, use, alteration or disclosure of data, while processed within the Truecaller systems. Furthermore, Truecaller will not provide access to, or information about, your target audience to third parties or other advertisers, use your target audience to supplement the information we have about our users, develop interest-based profiles or use your target audience in any other way except to provide our services to you, unless we have your permission or are legally obligated to do so.

Truecaller may alter, suspend or block access to, or discontinue the availability of, the Truecaller audiences feature at any time. You may at any time stop using the Truecaller audience feature and may also delete your target audiences from the Truecaller system while being logged in to your account.

You are only allowed to provide any Hashed Data on behalf of a third party if you have the authority to act as an agent for such party and to use the data on their behalf. By uploading the Hashed Data you represent and warrant that you have such authority and the authority to bind the third party to these terms of service.

Only advertisers (or agencies acting on behalf of advertisers) that has signed an agreement with us which grants you permission to upload and create a target audience may use the Truecaller audiences feature. If Hashed Data is being provided by you on behalf of a third party, you may only use such third party’s own data to create target audiences on its behalf and may not supplement or intermingle that data with other data. Target audiences may not be sold, transferred by you and you may not or authorize any third party to sell or transfer target audiences.

The Truecaller Audiences terms of service govern your provision of Hashed Data to Truecaller and your use of the Truecaller audiences feature. They do not replace any terms and conditions applicable to any purchase of advertising inventory from Truecaller and such terms will continue to apply to your advertising campaigns making use of your target audiences. Your use of the Truecaller audiences feature (including your use of data) is in addition subject to the general Truecaller terms of service (https://www.truecaller.com/terms-of-service). In the event of any express conflict between these Truecaller Audiences terms of service and the general Truecaller terms of service, these Truecaller Audiences terms will govern solely with respect to your use of the Truecaller Audiences feature and solely to the extent of such conflict. Truecaller reserves the right to monitor or audit your compliance with these terms of service and to update these terms from time to time.

Last updated 31 August, 2016