Kalyan Jewellers leveraged Truecaller as a platform which is designed to offer a rich experience for brands by powering them with an exclusive and clutter-free real estate on the app’s After Call screen.
Objective
To strengthen the brand presence of Kalyan Jewellers on the occasion of Akshay Tritia (6th May) while promoting one of their offers on that day.
Solution
On Akshay Tritiya they have targeted Truecaller users using contextually relevant messaging in regional languages with a specific offer. Kalyan Jewellers has innovated well using Truecaller’s Roadblock to place themselves in-front of the right user at the right time using regional content.
"Kalyan Jewellers has adopted a digital-focused marketing strategy this year, and Truecaller was one of our earliest partners. We successfully leveraged Truecaller’s reach of 100M DAU through our various Brand Roadblocks. Kalyan's location specific offers were promoted via this channel and each activity garnered great results."
Ramesh Kalyanaraman, Executive Director,Kalyan Jewellers