Truecaller designed a unique solution to build OLX cashmycar brand amongst the right target audience along with convenience of booking and appointments.
Objective
Reach out to the relevant audiences to increase appointments for OLX cashmycar retail stores.
Solution
The primary TG was a predominant male population across Top 6 cities with a high affinity for Automobiles as a segment. Truecaller users were able to directly call the call centres and connect for the right information vs the longer route of filling a form on the website. With the relevant messaging and clear call to action, Truecaller was able to drive quality traffic on retail stores.
“OLX Cash My Car’s mission is to transform the way used-cars are traded in India. At OLX we were trying to solve a challenge of building our brand and simultaneously increase the appointments across our outlets. With Truecaller’s scale and reach, we saw an incremental surge of 37% in our inbound calls. Truecaller being a dialler in millions of the smartphones across India, their unique & innovative “CLICK TO CALL” solution helped us reach 1M potential customers. The clear call to action and contextually relevant messaging helped us to lower down our cost per appointment for free car inspection by 45% as compared to other mediums”
Head Digital Marketing, OLX Cash My Car