VIVO capitalised on Truecaller’s holistic brand solutions to maximise brand visibility and top of mind recall for their latest phone launch - VIVO V15 Pro.
To build Top of the Mind recall for their latest phone launch – VIVO V15 Pro by featuring a brand in an exclusive & clutter-free environment.
Using Truecaller’s high impact roadblocking capabilities, VIVO received 50+ million reach in a single day. The campaign was also successful in delivering more than 60% of the reach from Tier 1 cities which were the core target audience for the campaign.
“With heavy competition in the handset category in India we required a strong strategy to connect deeply with our audience. For the past 3 years, we have been consistently partnering with Truecaller where we have been witnessing great results towards improving our brand’s mindshare. The high impact roadblock activity for our new product had been instrumental in delivering tremendous results in a single day.”
Ganish Bahl, Head Digital Marketing, vivo India