ZEE5 wanted to promote the show via a video trailer and hence leveraged Truecaller’s innovative Click to Play format.
Objective
ZEE5 was launching it’s Original Series – Poison, and wanted to create buzz and impact around it.
Solution
Capitalizing on Truecaller’s massive reach, depth and scale, the campaign saw over 800,000 initiated videos and quality traffic being directed to the subscription offer . Truecaller delivered the entire campaign Programmatically and built a strong top of the mind recall for ZEE5 campaign.
“We chose Truecaller to promote our show “Poison” and saw great results, wherein we received more than 274 million impressions in the course of a single day. The platform helped us to reach more than 64 million users across India. Moreover, by leveraging the latest innovative format of vertical video, the “Poison” trailer was initiated by 800,000 users on the Truecaller App. In retrospect, this has been a truly exceptional campaign and we are confident that in the future Truecaller will play an integral part of our mobile marketing strategy to promote our content .”
- Reilly Rebello, Head – Marketing, Music & Live, ZEE5 India