Zoomcar has enabled driving convenience for travellers around the country and is fast expanding its reach in multiple cities across India.
Objective
To promote an exclusive 3 day offer to premium smartphone users across India and drive quality engagement.
Solution
Zoomcar leveraged Truecaller users to drive reach across major cities by promoting their special 3 day offer- 100% off on the bookings made between 29th to 31st of May. Truecaller’s programmatic platform facilitates brands with innovative advertising vehicles that are carefully chosen to deliver contextually relevant messages to its over 100 million daily active premium smartphone users in India.
“Through Truecaller, we managed to achieve over 400 million impressions for our brand campaign. By tapping such a large quality audience through Truecaller, we were able to generate user interest that led to direct conversions during our campaign. Having witnessed such exceptional metrics, we would surely partner with Truecaller in the future for our brand promotion”
Varun Jha, Chief Marketing Officer, Zoomcar