Investing, the informed way.
AMFI is dedicated to developing the Indian Mutual Fund industry on professional, healthy and ethical lines, and to enhance and maintain standards in all areas in the best interest of investors and other stakeholders.
Objective
To drive awareness of safe investing practices and strengthen confidence in informed financial decisions across India.
Solution
AMFI partnered with Truecaller to amplify its investor protection campaign through high-impact Masthead Ads, reaching users at trusted communication moments and promoting informed financial decision-making.
Truecaller's Masthead reached 36.5 million unique users during caller identity checks, delivering AMFI's message in a trusted environment that strengthened awareness, consideration, and confidence among active and emerging investors.
+13%
HIGHER CONSIDERATION TO CONSULT AMFI RESOURCES
72%
OF EXPOSED USERS REPORTED HIGHER CONFIDENCE
+16%
HIGHER CONSIDERATION AMONG WOMEN AUDIENCES
Results validated by Kantar
*Confidence is a Truecaller proprietary metric and represents the percentage of exposed users selecting "more confident"
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