Every Journey, Made Simpler.
Uber is a global mobility platform transforming the way people move by offering reliable, convenient, and technology-driven transportation solutions that make everyday travel safer and more accessible.
Objective
To increase awareness, intent, and brand association for Uber Shuttle by reaching daily commuters at key travel decision moments with messaging centred on comfort, reliability, and assured seating.
Solution
Truecaller helped Uber Shuttle engage commuters through precision targeting of users with high daily commute intent and contextual ad placements during real travel timings.
Consistent messaging around comfort, reliability, and assured seating kept the brand top of mind, driving significant lifts in awareness, intent, and brand association across key commuter audiences.
+9.2
Intent
+3.2
Awareness
92%
Association
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