Trusted Security for Every New Beginning.
Godrej Enterprises Grouphas played a key role in India's economic history by driving excellence in design and manufacturing and delivering sustainable value for its stakeholders and communities.
Objective
To strengthen Godrej's leadership in home security and increase consideration among high-intent audiences such as new homeowners, frequent travellers and newly married households.
Solution
Truecaller enabled Godrej to connect with high-intent, security-conscious audiences through targeted placements at key moments of attention.
By reaching relevant users having affinity to home-security and digital solutions, the campaign strengthened brand trust, increased awareness, reinforced consideration, and positioned Godrej Home Lockers as a reliable choice for modern home protection.
+9.2
LIFT IN CONSIDERATION
Exposed users were more likely to consider Godrej for their next homesecurity purchase.
+3.2
INCREASE IN AWARENESS
More users had heard of Godrej after exposure to the campaign on Truecaller.
92%
FAVOURABILITY RETAINED
Reaffirming Godrej's strong brand equity.
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