Engineered for Every Perfect Move.
Hettich is a global leader in furniture fittings and interior solutions, renowned for its German engineering, innovative designs, and premium hardware that deliver smooth, functional, and reliable living spaces.
Objective
To strengthen Hettich's leadership in sliding systems by building trust, reinforcing confidence in product performance, and driving consideration and brand preference among homeowners making high-involvement home interior decisions.
Solution
Truecaller helped Hettich connect with homeowners in trusted, high-attention moments through product-led storytelling that highlighted smooth, silent, and seamless sliding systems.
By reinforcing German engineering, quality, and reliability, the campaign built trust, strengthened confidence, and successfully moved consumers from awareness to consideration and brand preference.
"“We experimented with Truecaller given the popularity of the platform and its precise targeting possibilities and to our delight, the campaign helped us reach consumers in high-attention, trusted moments, significantly strengthening both confidence and brand perception. Most importantly, this translated into a clear shift in brand preference, with more users choosing Hettich over other sliding system brands, reinforcing our position as a leader in quality and innovation.”"
Jiteen Aggarwal, CMO, Hettich India, SAARC, MiddleEast & Africa
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