Move Your Way. Move with Confidence.
Campus is one of India's leading sports and athleisure footwear brands, offering stylish, comfortable, and performance-driven shoes designed to inspire movement and everyday confidence for the modern generation.
Objective
To strengthen ownership of Campus' "Move Your Way" positioning by building attention, message association, trust, and confidence among young consumers in a high-attention mobile environment.
Solution
Truecaller helped Campus engage young consumers through its Premium Animated Lottie format, delivering motion-led storytelling in verified, high-attention call moments.
By combining immersive creative, repeated exposure, and a trusted environment, the campaign strengthened message ownership, increased brand trust and confidence, and reinforced Campus' "Move Your Way" positioning.
+22pp
ATTENTION LIFT
+20pp
MESSAGE ASSOCIATION
+10pp
TRUST LIFT
+8pp
CONFIDENCE LIFT
A premium brand win powered by verified attention, message ownership and trust
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