Smarter Homes. Trusted for Generations.
Godrej Enterprises Group has played a key role in India's economic history by driving excellence in design and manufacturing and delivering sustainable value for its stakeholders and communities.
Objective
To strengthen brand trust, build confidence in Godrej's AI-powered smart appliances, and drive festive purchase consideration among high-intent consumers during the Diwali buying season.
Solution
Truecaller helped Godrej engage high-intent festive shoppers through targeted, high-visibility placements in trusted moments.
By highlighting AI-powered technology, reliability, and product performance during the Diwali buying window, the campaign strengthened brand trust, boosted confidence in smart appliances, and increased festive purchase consideration, particularly among women audiences.
+20%
UPLIFT IN BRAND TRUST
+ 18%
HIGHER CONFIDENCE IN TECHNOLOGY
+ 18%
FESTIVE PURCHASE INTENT UPLIFT IN WOMEN AUDIENCES
Results Measured by VTION
Explore More Case Studies
Investing, the informed way.
AMFI is dedicated to developing the Indian Mutual Fund industry on professional, healthy and ethical lines, and to enhance and maintain standards in all areas in the best interest of investors and other stakeholders.
Trusted Security for Every New Beginning.
Godrej Enterprises Grouphas played a key role in India's economic history by driving excellence in design and manufacturing and delivering sustainable value for its stakeholders and communities.
Every Journey, Made Simpler.
Uber is a global mobility platform transforming the way people move by offering reliable, convenient, and technology-driven transportation solutions that make everyday travel safer and more accessible.
Get In Touch
Our team would love to hear from you.