Promoting jewellery that brings sparkle on the occasion
Kalyan jewellers leveraged truecaller as a platform designed to offer a rich experience for brands by powering them with an exclusive and clutter-free real estate on the app's after call screen.
Objective
To offer Kalyan Jewellers a rich, clutter-free brand experience on the app's most attention-grabbing real estate.
Solution
Kalyan Jewellers leveraged truecaller's exclusive after-call screen placements to showcase their occasion-led jewellery collections without competing for attention against other ads.
The rich media format allowed the brand to tell a more immersive story, driving both recall and consideration ahead of key shopping occasions.
"The exclusivity of truecaller's after-call real estate let our campaign truly stand out. it felt less like an ad and more like a moment designed for our brand."
Marketing Head, Kalyan Jewellers
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