There's a playlist for that
There has been much anticipation around the launch of spotify in india. on the day spotify went live, truecaller ensured exclusive mind space for the music streaming company among its massive audience of smartphone users.
Objective
To build exclusive mind space for Spotify's India launch day among a massive, highly engaged smartphone audience.
Solution
Truecaller reserved exclusive after-call and masthead placements for Spotify on its launch day, ensuring the brand had uncontested visibility during the most talked-about music streaming debut of the year.
The campaign combined reach and frequency to build immediate top-of-mind awareness among India's smartphone users from day one.
"Launching in a new market is always high stakes. truecaller helped us own the moment on day one, putting spotify in front of millions of engaged users exactly when it mattered most."
Growth Lead, Spotify India
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