Promotion of zee5 original web series through mobile
ZEE5 wanted to promote the show via a video trailer and hence leveraged truecaller's innovative click to play format.
Objective
To drive awareness and viewership for a new ZEE5 original web series among truecaller's engaged mobile-first audience.
Solution
ZEE5 leveraged truecaller's innovative click-to-play video format to let users preview the trailer directly on the after-call screen, without leaving their existing app flow.
Truecaller's programmatic platform matched the campaign to relevant audience segments, delivering the trailer at moments of high attention right after a call ended.
"Truecaller's click to play format gave our trailer the kind of attention that's hard to find elsewhere. the engagement we saw translated directly into viewership for the series launch."
Marketing Lead, ZEE5
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